Henrik Fabrin

    What I've Built

    Companies I've built and scaled, technologies I've open-sourced, and experiments to make AI useful.

    EG Intelligence

    Active
    2026-Present

    Sovereign and trusted AI through one common platform. I lead EG Intelligence, the shared AI platform behind EG's 150 products: 47,000 customers and millions of business users across 14 industries and the public sector. Instead of every product team building individually, EG Intelligence provides one foundation: a single AI experience across all products, a governed framework for model access and guardrails, and a control plane for compliance, adoption, and performance. The bet: industry-specific expertise, context, and data are the real moats.

    AI/LLMEuropean AI SovereigntyAgentic PlatformVertical AIAI GovernanceEU AI ActPlatform Strategy

    Certainly

    2018-2023

    Venture backed enterprise AI agent platform serving major customers like Ticketmaster, MrBeast and Entain, handling millions of monthly conversations.

    Conversational AIAI AgentAI ChatbotNLPReactPythonMachine Learning

    Leadmill

    Exited
    2012-2018

    Leading Nordic mobile advertising platform, bootstrapped to $15M revenue with positive EBITDA, reaching 500M users across 100+ countries.

    Mobile AdvertisingAd TechNo-cure-no-payReal-time BiddingAnalytics

    Nordic BERT

    Open Source
    2021

    Open-source language models for Nordic languages that outperformed Google and Stanford models, accelerating Nordic language technology development.

    AI/LLMNLPPythonTransformerOpen Source

    TradeTracker Denmark

    Acquired
    2011-2012

    Performance marketing platform providing affiliate tracking and management solutions for Nordic markets.

    Affiliate MarketingAnalyticsCPA/CPLDigital Marketing

    Über Studio

    Acquired
    2007-2011

    Digital creative studio working with major brands like LEGO, Danisco, and Discovery Networks, specializing in motion graphics and digital experiences.

    Motion GraphicsCreative Direction3D AnimationDigital Design

    EUAI Super App

    Experiment
    2026

    Not competing with ChatGPT and Claude, playing a different game entirely. While US AI giants build walled gardens optimised for American revenue, users, and law, EUAI Super App is building the interaction layer for Europe: aggregating the best models and apps, making memory truly portable, and being the only platform structurally, legally, and culturally aligned with 450 million European citizens and 30 million European businesses. The thesis: own the usage layer, aggregate the demand, capture the leverage.

    AI/LLMEuropean AIConsumer Super AppAggregation LayerPortable MemoryDigital Sovereignty

    Mindport

    Experiment
    2026

    Making people the system of record in an AI-first world. Mindport is a portable memory layer for AI-assisted work. It captures your context, preferences, and reasoning over time, so you can switch AI tools without starting over or losing how you work.

    AI/LLMMemory LayerContext PortabilityData OwnershipCross-Platform AI

    Vico

    Experiment
    2025

    Vibe test AI models with the same prompt to compare responses and token usage. A tool for business professionals and developers to make informed decisions about AI model selection.

    AI/LLMModel ComparisonAPI IntegrationVertical AI

    Vantage

    Experiment
    2025

    "Strategic Intelligence at the Speed of Thought". A confidential AI sparring partner for CEOs for high-stakes executive decision-making, delivered through secure, private conversation.

    AI/LLMStrategic IntelligenceExecutive ToolsSecure ChatPremium Vertical AI

    N Skill Store

    Experiment
    2025

    Open protocol for the prompt economy. A marketplace and distribution layer that lets creators package their expertise as "skills" (prompt configurations + context) that can be discovered, purchased, and used across AI platforms. Built as infrastructure for sustainable value flow in the age of synthetic reference.

    Protocol DesignPrompt EconomyAI/LLMMarketplace InfrastructureCreator EconomyOpen Source

    ByggeBuddy

    Experiment
    2025

    An AI native platform designed especially for blue-collar workers - Danish carpenters, bricklayers, etc. - to minimize admin tasks and maximize billable hours. Built with European AI technology to help craftspeople spend less time on paperwork and more time on what they do best.

    AI/LLMEuropean AIAdministrative AutomationVertical AIDanish Market

    AI: What good looks like

    Experiment
    2024

    Two browser plugins that flip the usual use of AI: instead of generating, they explain. One shows whether an image is on brand and what to fix. The other breaks down how a text works, so you can learn what "good" looks like instead of just letting AI produce it for you.

    Browser ExtensionsAI/LLMImage AnalysisText AnalysisEducational Tools

    Collaboration

    Interested in collaborating on innovative projects or discussing potential partnerships? I'm always open to exploring new opportunities that align with my expertise and values.

    Let's Collaborate